What if true luxury… was authenticity?

Lately, I keep coming back to this thought:

What if luxury, today, wasn’t about being impressive — but about being real?

I’ve been a wedding planner in Greece for nearly ten years.

I’ve seen stunning gowns, grand fireworks, ten-course menus on clifftops.

But honestly? Those aren’t always the weddings that stick with me.

What stays in my mind are the small, quiet things.

A couple squeezing hands tightly before saying their vows.

A bride laughing uncontrollably as the wind lifts her veil.

A father holding back tears during a toast that no one expected.

More and more, couples tell me:

“We just want it to feel like us.”

Yes, they still want to get married in Greece — and yes, the country is beautiful, no question.

But what they’re really looking for is something deeper.

They’re looking for truth.

For a space to breathe, to connect, to create something that feels personal — not staged.

Last fall in Paros, I planned a wedding for 26 people. No massive décor, no sweeping ballgown.

Just a dinner under the bougainvillea, a local guitarist, and two people deeply in love.

Kids were laughing, the food was simple and joyful, the speeches were messy and perfect.

And honestly? It was one of the most moving weddings I’ve ever seen.

Authenticity is a kind of luxury — a rare one.

It takes courage to be simple.

To ditch the Pinterest checklist.

To stop performing and start feeling.

And Greece is ideal for that.

It doesn’t pretend.

It doesn’t need filters.

A blue sky, a white tablecloth, olive trees, and the sound of laughter — that’s more than enough.

Of course, I can plan a spectacular wedding if that’s what you want.

But if what you’re really looking for is something raw, beautiful and true…

Then we’re speaking the same language.

And that kind of wedding?

I’ll never get tired of it.

— Ariane

Wedding planner in Greece | For couples who want less noise, more meaning